One-stop Stock Customer Re-Marketing_Product Solutions_Solutions_Shanghai XK Digital Technology Co., Ltd.

Problems And Challenges

Low Conversion Rate Of Stock Marketing

Due to the lack of data integration and processing, a large number of stock customers within the organization have not fully utilized their data value. At the same time, low-quality data leads to low marketing conversion rates and increased marketing costs.
High Customer Acquisition Cost

As market demand approaches saturation, acquiring new customers becomes increasingly difficult, resulting in low marketing conversion rates. Meanwhile, the high cost of external data makes marketing even more challenging.

Solution

Customer Identification And Value Measurement

High-Risk Customer identification

Identify high-risk individuals in the target customer group to supplement the market's demand for compliance blacklisted products. For identified customers, suggest credit rejection processing.

Risk Personnel

Identify risk personnel from the public security's list of bad-risk individuals.

Customer Value Measurement

By conducting profile analysis on marketing customers and collaborating with marketing whitelists, precisely identify the customer's risk level and credit needs, and measure the customer's marketing value.
Customer Value Refinement

By using the wallet radar product, refine customer values. Wallet radar profiling is divided into three dimensions: "interest level," "credit risk level," and "consumption activity label." By integrating multi-dimensional data, including online and offline consumer transaction behavior, the bank can increase trading balances, increase high-quality interest-earning assets, reduce bad debt ratios, and enhance the overall asset structure while maintaining the bad debt balance.
Differentiated Business Strategies

Based on the measurement and refinement of customer value and the comprehensive integration of consumer behavior characteristics, develop a marketing strategy to precisely target consumer and investment demand groups and help financial institutions develop differentiated business strategies.
Precision Marketing

Precision Marketing Reach

Monitor the institution's stock customer profile in real-time, capture profile changes in a timely manner, and promptly identify customer credit needs.

Intelligent IVR system

Use the intelligent IVR system for voice and SMS marketing to effectively improve marketing efficiency and reduce marketing costs.

Marketing Conversion Analysis

Analyze marketing customer outreach, credit interest level, investment interest level, and the characteristics of interested/non-interested customers. This provides a foundation for optimizing and iterating the evaluation model, improving the accuracy of the model evaluation and marketing strategies.

Customer Case

A rural credit cooperative in a province lacks unified digital marketing support, has insufficient real-time data acquisition capabilities for customer behavior, and has scattered marketing activities across various channels, resulting in problems such as repetitive activity investment. Various cooperative societies have no unified marketing platform, and the activity format and scene requirements are diverse. Using the one-stop stock customer remarketing service, Effintech plans and builds a unified digital marketing program for them, supporting various product marketing activities' development, operation, and management for stock customers within the institution. Provide corresponding target customer groups for various products comprehensively, timely, and accurately to achieve customer precision marketing, linkage marketing, and cross-marketing, and provide support for attracting new customers and promoting customer activity. Nearly 20+ activities have been launched, among which the Koi activity successfully activated sleeping customers in the million-level range. It covers the main businesses and products of the cooperative society, including deposits, loans, and wealth management, and has achieved significant marketing results.