Analyze the marketing customer portrait, match the business and consumption scenarios, and comprehensively evaluate the customer's marketing value. Score range: 0-1000 points, the higher the score, the higher the marketing value.
Analyze the marketing customer portraits of the scoring objects, match business scenarios and consumption scenarios, and comprehensively evaluate the marketing value of customers.
Formulate Marketing Strategy
Based on the business goals and marketing customer portraits of financial institutions, different label combinations can be arranged to output marketing scores for different strategies for financial institutions to invest.
Application Scenario
Customer Acquisition
User Management
For a specific business, before launching marketing activities, financial institutions can use marketing scores to measure marketing value based on marketing strategies, screen out low-value customers, and reduce investment costs, and improve ROI.
When conducting precise marketing and user management, financial institutions can use the marketing score for user segmentation, and then formulate different product strategies to meet the differentiated needs of users, and fully tap the value of each level of users.
Product Advantages
Application of Advanced Technology
Unlike traditional risk scoring models, our system uses machine learning algorithms and risk scoring models, which provide interpretability, good ordering, high accuracy, and high predictability.
Safe and Compliant Operations
Real-time data retrieval, millisecond response, accuracy, and high coverage. During data processing, no data is stored, no traces are left, and data is obtained and processed legally and compliantly.
Rich Industry Experience
Our system has served more than 200 financial institutions in credit risk control.